Issue 6 - September 2023

Our intention for our rebrand is to discover fresh perspective for our product lines. We assessed the popularity of each item in our collections with feedback from both our wholesale and retail customers. As a result, we've discontinued some products and created new products that we believe will resonate with the marketplace.

Huge lesson learned

Along this journey, I’ve had a huge AH-HA moment! I focused on sustainability, recycled materials, and minimal footprint for our bath and body goods packaging. But after witnessing customers opening our jars on the shelf at our retail store, I now see that the right packaging adds excitement and anticipation. It makes the recipient feel even more special. The packaging becomes part of the product experience.

Full circle

So, going forward, we're boxing our bath and body goods with artful design that showcases my encaustic art and brings delight to the customer. It is a gift that I gladly give.

Just the beginning

I can't wait to unveil our fully boxed bath and body products in the coming months.

Along with artful packaging, we're showcasing my encaustic art in framed prints on our retail site. And I want to take it even further. That's why I'm sharing our direction with you and offering you a sneak peek into the behind-the-scenes of our next steps in the rebrand.

I would absolutely love to hear your thoughts. Share your feedback with me, and let's continue this exciting journey together.